Halfbrick Beyond 2023 announces new and remastered versions of classic games

In the Halfbrick Beyond 2023 showcase that premiered earlier today, developers got to know about the company’s current state on the development of the games, which is due to release this year. From what has been said and discussed in the video, it is evident that Halfbrick Studios is looking to go forward with its old titles, by refurbishing and remastering them, instead of creating fresh games with new titles. The video went over various games, including mobile, as well as VR games and those available on Steam. There are

Upcoming Fish Out Of Water and Age of Zombies titles

Fish Out Of Water and Age of Zombies are two of the more popular games from Halfbrick Studios and are in line to get remastered versions later this year. The games will be remade using a modern engine, in order to make for an even more immersive experience than the original versions of the games. Fish Out Of Water is a casual game that does not have a limit and the difficulty increases over time. Meanwhile, Age of Zombies follows the same character from Jetpack Joyride, where he fights zombies instead.

Both games are due for release in 2023, although, it has not been specified as, to which quarter of the year or which month the game will be released. But, we can hope that it will be soon.

Two new animated series revolving around Dan the Man and Jetpack Joyride

Halfbrick Studios, as per the announcements made in the video, is inclined on making an animated series, one each for each of the two games which will explore their respective lore and universe in a much more detailed manner.

This is coming at a time when making animated media based on games is a very profitable venture, one example being League of Legends with Arcane. Dan the Man is set to release in May 2023 and Jetpack Joyride is set to come out in late 2023, the date is undisclosed.

Dan the Man 2

Moving onto the final announcement that involves a mobile game from the last session of Halfbrick Studios, developers have the announcement regarding a Dan the Man sequel which we reported earlier in October 2022.

Dan the Man 2 will take the baton from its predecessor and will retain the single-player campaign elements. It offers an immersive environment to play in and is the game to go for, if developers are looking to kill time with an easy-to-play game that is equally engaging. The game is scheduled to be released in the summer of 2023, at an undisclosed date.

Final Thoughts

It is for the announcement and all major announcements regarding mobile games have been covered. The most ambitious venture is probably the project of making an animated series, as much of its success, depends on the overall popularity of the game.

Are you familiar with the said games showcased by Halfbrick Beyond 2023? Have you played any of them? Let us know in the comments below!

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So, What’s the big deal?

For the uninitiated, Fruit Ninja released on November 4^th, 2009 for iOS and then followed by the December 17^th, 2009 release on android. The game quickly became a juggernaut, releasing on Xbox 360, PC, HTC VR, PS VR, Xbox Kinect. It was able to reach 500million downloads in 2013, 1billion downloads in 2015 and who knows how many today.

Simplicisticly Sophisticated

The game may look primitive to you now in 2020 but, this game was perfect for its time. The developers saw the hardware and understood the limitations. Through meticulous research, the developers were able to find the perfect formula for the market at the time. Their research paid off as the game was a global phenomenon.

The game much like Angry Birds has evolved past just being the mobile game and has turned into a franchise. There are Fruit Ninja toys, children’s cartoons, board games, clothing lines, and many more products. This simple videogame has evolved into an entire brand that the people at Halfbrick are able to use. Even something as simple as fruit ninja can spawn an entire franchise if done with enough ingenuity and adroitness.

Effects on the Industry

Fruit Ninja has released 10 years now, even so, a lot of the choices they made back then have helped shape the industry today. Things have changed a lot since the days when users would mostly purchase whole games instead of mostly playing free games with IAP. Mobile gaming technology revamped the entire gaming business model, where initially people would make most profits from the initial sale, games like Fruit Ninja showed developers the merit in, IAP: selling virtual items within the games themselves. CEO Deo said that in 2011 “in-game purchases now account for 60 percent of Halfbrick’s revenue”.

Mobile gaming didn’t just help show the developers new ways to gain revenue from the consumer, it also showed them that the mobile platform is the perfect one for marketing. Normally developers would need to hire a marketing company, or their publisher would have to take the responsibility for marketing and shipping the product into stores. In some instances, your marketing budget could equate to over ever surpass the production budget. “Development is 50 percent,” Deo says, “but if you want to be successful, promotion takes up just as many resources,” Deo says. However, with mobile gaming, the Devs are only required to pay fees to get the games into the app store, and the advertising is mostly done over the internet. This allows are more focused advertising budget that has been extremely successful at promoting dozens of games over the years.

The Studio Behind The Games

Shaniel Deo founded Halfbrick in 2001 in Brisbane, Australia, and started developing games for children these were mostly licensed titles that required characters and contents from TV shows and movies. These games were designed primarily for the video-game console market to get these games to players he had to use methods such as distribution through the PlayStation Network, Xbox Live Arcade, and similar websites.

Once the iPhone was released and the app store allowed casual games to explode onto the mainstream in 2007, it changed Deo’s focus to original titles. Along with creating Fruit Ninja, Halfbrick has a small stable of quite successful games, including the Age of Zombies, Jetpack Joyride, and Fish Out Of Water. “When mobile took off, the market aligned with our strengths,” he says in 2009, Deo was referring to his company’s already 7-year experience making smaller scale children’s games which could set the framework for more casual games.

Halfbrick’s modus operandi at the start had been to release the games onto iPhone first and then once they’ve made enough profit and generated enough hype, release it on other platforms. Over time as the studio got more popular and received more publishing power, they began having simultaneous Android and iOS releases. Over time one such game, Jetpack Joyride was able to see a simultaneous release on Android, BlackBerry OS, Facebook, PlayStation Vita and, Windows.

The 36-year-old(at the time) CEO Shainiel Deo built Australia’s Halfbrick Studios into one of the top casual-game publishers on the strength of Fruit Ninja. Now celebrating the 10th anniversary of Fruit Ninja and 10 years wiser, 46-year-old Shaniel continues to innovate on his company to further profits and create things for people to enjoy.

So what is Fruit Ninja today?

If reading this made you want to go back and relive your glory days, what can you expect when you open Fruit ninja today? Well, the game hasn’t really changed its layout much from what you’re probably envisioning. The base gameplay is still there if you desire it, but they added new gameplay modes. One such mode is Zen mode where they removed the bombs. An Arcade mode with a timer exists to challenge users to get a high score for the leaderboards. There are seasonal events for players to engage in and a level-up system where you can unlock new power-ups and upgrades.

We kept mentioning downloads which would be a strange metric to be so keen to note in 2020. While most games today talk about IAP sales made, Fruit Ninja was initially a paid product. Due to this, each download is actually one sale made! This means one of the biggest changes to Fruit Ninja is that it’s now free to play with in-app purchases. Don’t worry, the purchases are limited to power-ups or skins for your blade.

Fruit Ninja is a great introductory game for children and easy to play for older users. As mobile devices get better touch screens and haptics, games like Fruit Ninja only get better. Deo said,” We wanted it to be very simple … We knew that we had something special when we started showing our friends and family. They wouldn’t want to hand the phones back.”. Who knows maybe a new game from the developers at Halfbrick could be the next big hit. The success was overwhelming that they are even brought a sequel in Fruit Ninja 2. Just because Fruit Ninja seems simple doesn’t mean you should count out these devs. Their ability wasn’t in creating the game. The true talents came from analyzing the market and creating the best possible game within limitations. At that task, this studio is without peer.

What are your opinions on the 10th anniversary of Fruit Ninja? Do let us know your thoughts in the comments!

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About Fruit Ninja 2

In terms of gameplay, the sequel’s premise does not stray far away from the original game. You the player are still a ninja that hack, slashes and dices fruits in mid-air. But other than the core idea of the game, the game has improved and innovated significantly.

Originally, Fruit Ninja was a single-player game where you would compete with your high scores on your device with your friends. In Fruit Ninja 2, they have raised this to another level by allowing multiplayer competition in the game, allowing real-time battles between you and your friends to occur. Moreover, a wide variety of upgrades and changes have been added to the game as new blades, boosts, characters for you to play have been added to spice up the gameplay.

Also, in order to increase the diversity and variety of the game, many minigames and a gardening feature have been added so that you will have something to do in the game when you finally get over the addictive hours of fruit slicing.

Fruit Ninja 2 brings an entirely new set of innovations and changes to the table whilst maintaining its original gameplay, allowing both nostalgia and innovation to coexist within the game in a well-balanced manner. Once again, the game is out on both iOS and Android platforms so to go check it out and have a run down the nostalgia lane.

What are your opinions on Fruit Ninja 2 which got released worldwide? Do let us know your thoughts in the comments!

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