A bit of a dud for the fans who were waiting for Assassin’s Creed Jade to get a launch soon, as the release will not be happening this year since Tencent Games is looking to focus on its upcoming mobile casual party game DreamStar (Later got rebranded to Fun Party). With the push to DreamStar, Assassin’s Creed Jade release is expected in 2025.
Tencent aims to rival other casual games with DreamStar push
To be honest, I didn’t find it surprising since it was a while since we got an official update regarding Assassin’s Creed Jade. The highly anticipated open-world mobile RPG from Ubisoft was first announced back in September 2022 under the title Assassin’s Creed Codename Jade and opened closed beta registrations in June 2023 before giving it a revamped logo and a shortened title, which was the last major update.
On the other hand, DreamStar or Fun Party is another ambitious project from Tencent announced last year and has already gone through multiple rounds of testing in China, Canada and Brazil. This game is gearing up to deliver an exhilarating multiplayer experience reminiscent of Fall Guys.
Set in a vibrant virtual theme park, players can expect a plethora of unique maps and characters to explore. This game will undoubtedly rival NetEase Games‘ Eggy Party, which falls under the same category.
From the latest earnings call of the Chinese Gaming giant, the focus shift on DreamStar or Fun Party is imminent, and I believe this is to capture the market Eggy Party has currently, which might slip their hands if the project is delayed further. Thus, this allocation of significant resources is being diverted from projects like Assassin’s Creed Jade, potentially pushing its release to 2025.
With plenty of IPs in hand, the mobile adaptation has been Tencent’s concern
While Tencent has acquired numerous foreign video game IPs, it faces challenges adapting them for mobile platforms. In response, Tencent’s Chief Strategy Officer James Mitchell emphasized a shift towards fewer, high-budget games that either build on successful IPs or explore proven gameplay within niche markets.
With this in sight, the decision to push DreamStar or Fun Party is somewhat unexpected. Given how big the Assassin’s Creed IP is, there would be a great fetch of audience if the game dropped early, other than its 2025 release. But I can understand the thought behind getting DreamStar ahead, given how rewarding casual games have been for developers.
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