Phoenix Games, a leading global gaming company known for its strategic acquisition and enhancements of game studios, has officially announced its acquisition of PopReach Games from Ionik. This significant move, involving a transaction amounting to US$9.8 million, is set to diversify Phoenix Games’ offerings with globally recognized IPs and popular free-to-play games, further strengthening its industry presence.
Expanding Global Footprint with the Acquisition of PopReach Games
The acquisition not only enhances Phoenix Games’ portfolio but also fortifies its global presence, especially with the inclusion of PopReach Games’ dedicated team from its studio in Bengaluru, India. With over 100 employees, this addition brings a wealth of expertise and enthusiasm to the Phoenix family, promising to elevate the gaming experiences of titles such as Smurf’s Village, Smurf’s Magic Match, and Gardens of Time, among others.
By integrating PopReach Games into its fold, Phoenix Games aims to leverage its proprietary Uplift platform to boost the financial performance and market reach of the acquired titles. This strategic enhancement will involve intensive user acquisition efforts, optimized ad monetization, and robust live operations, ensuring that these beloved games continue to thrive under their new management.
Strategic Growth and Enhanced Game Offerings
Klaas Kersting, CEO of Phoenix Games, expressed excitement about the acquisition, highlighting the significant addition of both a talented workforce and a suite of acclaimed IPs. “This acquisition marks a pivotal moment in our growth strategy, bringing not just exceptional talent into our team but also expanding our game portfolio to include titles that have captivated millions globally,” said Kersting.
I am excited about joining forces with the stellar team at Phoenix Games. This marks the beginning of an exciting journey we can’t wait to embark on with Phoenix as our new home. This is great news for all the stakeholders, especially for the millions of our loyal players across the globe. I am happy we have found a new ideal home for our globally acclaimed games. This partnership enables us to continue pouring our hearts and souls into creating unforgettable experiences for our players worldwide and create value for stakeholders.
Jairaj NS, General Manager at PopReach Games India
This acquisition is part of Phoenix Games’ ongoing strategy to expand its global influence and operational capabilities across the gaming industry. By continuously seeking opportunities to bring additional studios and their popular titles under its umbrella, Phoenix aims to maintain its position as a powerhouse in the gaming sector, delivering high-quality entertainment to players around the world.
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