Microsoft has announced that their highly anticipated Xbox Mobile Games App Store is set to launch this July 2024. This aligns with the announcement back in March last year that Microsoft was planning to launch its ambitious Mobile Gaming App Store in 2024.
The Xbox Mobile Gaming App Store will have a ‘gamer first’ approach
Speaking at the Bloomberg Tech Summit, Microsoft’s Xbox President Sarah Bond confirmed that the tech giant will be bringing its mobile store and starting their first-party portfolio with games like Candy Crush and Minecraft showing up in that experience. “We will extend this capability to partners so that they can also take advantage of it and have a true cross-platform gaming-centric experience”, Sarah added.
In October 2022, Microsoft unveiled plans to introduce the Xbox Games App Store on mobile platforms, aiming to compete with the established dominance of Google and Apple’s stores in the gaming market. It was said that they will rely on the recently acquired Activision Blizzard title Call of Duty: Mobile and King’s Candy Crush Saga for creating a healthy gaming experience.
Microsoft’s decision to enter the market of mobile gaming directly aligns with the recent enactment of the European Union’s Digital Markets Act, which allows tech companies to set up their direct-to-consumer web stores that could avoid the charges of Apple and Google, while the former’s 30% fee for apps and in-app purchases is highly debated with Epic vs Apple being one of the most controversial cases currently.
With its launch, the Xbox Mobile App Store will be joining the Epic Games Store which is scheduled to release by the end of 2024. I see the ‘gamer first’ approach of the Xbox Gaming Store, as affirmed by the Microsoft Gaming CEO, could potentially be a significant benefit for players.
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